Prada localises love for 520 (China’s Valentine’s Day)

As well as Valentine’s Day on 14 February and the traditional Qixi festival, China also has another love-based festival, 520 or 20 May. When you pronounce the numbers “520” (wǔ èr líng) in Chinese, they sound similar to the words “I love you”(wǒ ài nǐ). This year, brands have been quick off the mark to begin promoting … Continue reading Prada localises love for 520 (China’s Valentine’s Day)