Kuaishou leverages China’s Olympic enthusiasm with papercut video

Key takeaways: More and more sport fans are turning to short-video platforms, in part down to their partnerships with high-profile global competitions. Kuaishou leveraged the enthusiasm for the Olympics with a unique video showcasing a range of sports through the art of papercutting. The video, and the supportive message it sent, gained high traction online. … Continue reading Kuaishou leverages China’s Olympic enthusiasm with papercut video