Creating effective adverts – Bilibili is becoming a key to successful marketing in China

Key takeaways: Bilibili is the largest pop culture and entertainment community for younger generations, with 72 million daily active users (86% of which are under 35). The platform revealed its ambition to become the bank of brands on the AD Talk conference, by generating long-term interests from ever-increasing views. Last year, 3,000 sponsored videos published … Continue reading Creating effective adverts – Bilibili is becoming a key to successful marketing in China