2021 Chinese New Year campaigns – an overview

Chinese New Year marks the biggest, most important (not to mention award-winning) campaigns of the year in China. We’ve collated a selection of this year’s campaigns from Chinese and Western brands and highlighted their cultural significance. Adidas Adidas’ high energy campaign plays reference to lots of emblems of Chinese New Year – red and gold, dragons, lanterns, … Continue reading 2021 Chinese New Year campaigns – an overview