The sports and fitness industry has continued to rise in popularity in China, especially following the COVID-19 pandemic. There has been an uptake in exercise and a surge in demand for health and fitness products as people have become more aware of their health and gained a greater appreciation for the outdoors. The growth in demand has been apparent on e-commerce platforms during key shopping festivals, like 520, 618 and Singles’ Day. The turn towards a healthy lifestyle has also been reflected in increasing sales of plant-based products and dietary supplements. Read more about the latest sports and fitness trends on Dao Insights.