Female empowerment has been centre stage in many recent digital marketing campaigns in China. Women’s rights and gender equality are being more widely discussed on Chinese social media, and in TV shows and films. Brands, such as Neiwai, Tmall and Levi’s, have appealed to messages of female empowerment in campaigns for International Women’s Day, better known as Queen’s Day in China. E-commerce sites have also appealed to International Women’s Day, turning it into another shopping festival. Dao Insights shares all the latest news on female empowerment in Chinese society.