The branding evolution of esports in China

From ostracised outsiders to leading characters in rom coms, the increasing popularity of China‚Äôs esports industry presents a potential goldmine for savvy marketers. Why esports? The popularity of esports is such that even the Olympics are eyeing this modern drawcard Esports (electronic sports) is now a major global industry that revolves around competitive gaming. Esports … Continue reading The branding evolution of esports in China