White Paper – Luxury’s best 520 WeChat campaigns of 2021

20 May, or 520, has become an important occasion for brands in China to launch special love-themed campaigns. The festival has only come into existence recently due to the emergence of 520 as a way to express ‘I love you’ on the internet as the two sound similar in Chinese. 520 tends to focus on … Continue reading White Paper – Luxury’s best 520 WeChat campaigns of 2021