Tmall releases top Chinese New Year goods for 2021

Tmall has released the top ten new purchases for Chinese New Year, known in Chinese as nianhuo 年货, for 2021. Nianhuo are the products that consumers buy ahead of Chinese New Year, including food, clothes, toys and fireworks, and have traditionally revolved around items that symbolize good fortune. However, driven by young consumers, “new” nianhuo … Continue reading Tmall releases top Chinese New Year goods for 2021