Is China’s winter sports market the next battleground for sports brands?

As the Beijing Winter Olympics fast approach, the Japanese sportswear brand Descente is ready to warm up winter sports enthusiasts by opening its first global experience centre at the city’s Sanlitun Village, as reported by the Chinese media outlet United Business Network on 20 November. Known as Descente Kinetic Lab (DKL), the global centre provides … Continue reading Is China’s winter sports market the next battleground for sports brands?