Health and convenience top demands of young Chinese consumers in new Pinduoduo report

Group buying platform Pinduoduo has over 824 million annual active users and the highest proportion of Gen-Z consumers of all Chinese e-commerce platforms.  On 20 June, Pinduoduo released a report looking into “New Trends among Youngs Consumers in the First Half of 2021” (2021上半年新青年消费趋势). The paper highlights how the younger generation is looking for products … Continue reading Health and convenience top demands of young Chinese consumers in new Pinduoduo report