Have Chinese consumers come to the Double 11 fatigue?

It has been 13 years since the birth of Singles’ Day, or Double 11, China’s largest online shopping festival. Though enthusiasm for the day seems still in place, with record-breaking sales figures, regular buyers have reacted with some yawns. While consumers enjoy the bargains afforded by brands giving away discounts, some have shown signs of … Continue reading Have Chinese consumers come to the Double 11 fatigue?