Double 11 kicks off, hitting almost 20 billion RMB in one night on Taobao

Double 11, a festival entitled Singles’ Day that celebrates people not in relationships, scheduled on 11 November is the biggest e-commerce event in China. On Double 11, leading platforms like Taobao, JD.com, and Douyin (China’s version of TikTok) offer attractive discounts to entice shoppers to spend big during this celebration. This year, Taobao kicked off its … Continue reading Double 11 kicks off, hitting almost 20 billion RMB in one night on Taobao