Dolce & Gabbana disappoints Chinese consumers again with Qixi campaign

Italian luxury brand Dolce & Gabbana have released another campaign which has offended Chinese consumers. For this year’s Qixi (Chinese Valentine’s Day), they launched a campaign with two virtual female models enjoying their holiday on a beach. Chinese consumers were unimpressed with the campaign as it was unrelated to Qixi, which is a festival for … Continue reading Dolce & Gabbana disappoints Chinese consumers again with Qixi campaign