Marketing to Chinese women – an interview with Bessie Lee

In the run-up to International Women’s Day, the Dao team spoke to marketing tech expert Bessie Lee about the pressures that women face in China and how brands can best engage with female Chinese consumers. Bessie Lee is the Founder and CEO of Withinlink, a China-based startup incubator and early-stage venture fund focused on marketing … Continue reading Marketing to Chinese women – an interview with Bessie Lee