Successfully sell to the new Chinese consumers

Learn how to target the new Chinese consumer through digital and social

+ Google calendar + iCal / Outlook export

Dao invites you and your team to attend another high value workshop from the UK’s leading Chinese digital marketing community. As we continue with our research and discover new and creative ways for Western companies to attract Chinese consumers, we wanted to share our learnings and those of our guest speakers with our community.

In our workshop, we will demonstrate how you can improve or launch marketing campaigns to attract and convert the lucrative Chinese shopper at all points in the purchase cycle.


Ultimately this workshop will help you to:

  • Find out what you can do immediately to increase sales to Chinese consumers, with actionable tips for various levels of marketing resources and budgets
  • Understand Chinese digital platforms and how they can be used to reach Chinese consumers and build awareness for your location or brand
  • Learn how to turn the online awareness into footfall and sales with tactical campaigns
  • Discover how to achieve a seamless experience on-location, such as implementing Chinese payment solution UnionPay and helping Chinese consumers with tax free shopping
  • Hear from a successful brand and learn from their first-hand experience


Attendees will also receive:

  • Guide to attracting Chinese consumers with digital marketing
  • English Breakfast and authentic Chinese lunch catered by 老地方
  • Goodie bag from Dao and our main sponsor MoneySwap
+ Google calendar + iCal / Outlook export