Web/Creative

CHINESE USER EXPERIENCE – How We Read On The Web

Speaking of user experience, we will first have to understand user behavior. More specifically, in terms of web design, only when we understand how people read on the web and search for information, can we design a better web interface and web content layout. Here, I would like to introduce three main reading patterns for […]

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Digital Public Diplomacy: How Chinese Social Media Is Changing the Way Diplomatic Missions in China Engage with Local Audiences

With the rapid growth and increasing popularity of Chinese social media, foreign embassies and consulates in China have been quick to establish online presences on some of China’s most popular microblogging platforms such as Sina Weibo (新浪微博) and on mobile communication services such as Wechat (微信). In this post, we will explore how diplomatic missions […]

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Chinese Web Fonts – Part 2

Using web-safe fonts (Arial, Helvetica, SimSun, Hiragino Sans, Microsoft YaHei, etc.) is always the best bet for body text because its readability is always the first consideration. For headlines and display text, converting special fonts into graphics can improve visual design however it does not help with SEO. We are now able to load certain […]

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Chinese Web Fonts – Part 1

Choosing and applying fonts to web design is an important aspect of both User Experience and User Interface design. There are a wide range of Latin script web fonts (including services like typekit which will be discussed in part 2) available to select from – this gives western designers a comprehensive set of fonts to […]

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Web Hosting in China

Introduction to Web Hosting Solutions for China When reaching out to any consumer it’s important to maintain a highly visible web presence – something increasingly true in the Chinese marketplace. Whilst the so called “great firewall” doesn’t seek to stop users from reaching most websites, there are some clear benefits that come with hosting your […]

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