How to Use Chinese KOLs and Influencers

A key tool in any Chinese marketer’s arsenal has to be “Key Opinion Leaders”, or influencers as they’re more commonly known in the West. KOLs are widely used on Weibo and WeChat and are especially important for brands who are new to the Chinese market. Chinese KOLs are people who have large social media followings and […]


[Dao Data Science] Social Computing Dictionary (Part 1)

Social computing (社会计算) is an area of computer science that is concerned with the intersection of social behaviour and computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of […]