Yili wants to be China’s holiday companion for all 13 days Post date September 28, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Yili artfully subverts the classic winter-sports ad Post date February 16, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Yili’s Zhang Xingchao ad successfully turns workplace frustration into meme-led marketing Post date November 26, 2025 In News Tags Digital Society Food & Beverage Marketing & Branding
Yili's Satine Milk gets a visitor who's "quite cow" Post date May 30, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Weibo
Yili's Gemice Ice Cream teams up with FamilyMart to help stray animals stay cool this summer Post date May 20, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Yili's Ambrosial Yogurt partners with viral creator behind Indian music parody Post date May 15, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Back to work: how Yili and Luckin did first working day after CNY marketing Post date February 7, 2025 By Yimin Wang In News Tags Digital Society FMCG Food & Beverage Marketing & Branding
Journey to the West? Yili brings Sha Wujing to Paris Post date August 5, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Food & Beverage Sport & Fitness Marketing & Branding
Who is the prophet of the Paris Olympic Games? Yili unveils the winning songs Post date August 1, 2024 By Kaiwen Yan In News Tags Food & Beverage Society & Culture Sport & Fitness Marketing & Branding
