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How to use Digital Marketing to Boost Sales

Digital marketing is widely used as an important marketing tool in China. However, to most brands, they still believe that digital marketing is only suitable for brand shaping and not able to contribute to boost customers’ purchasing behaviour. China has one the world’s largest online communities, it has been changing the way businesses communicate within […]

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Alibaba’s Singles Day Gala: Revolution of Digital Marketing Strategy

Marketing in the digital age is never simple. It is a multi-dimensional endeavor exercised by marketing agencies or in-house marketing departments in hope to convey effectively their messages to their potential receivers, be they customers or audience, in the form of visual, textual and audio evocation. Selling a product, although it remains the top priority […]

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How to Use Chinese KOLs and Influencers

A key tool in any Chinese marketer’s arsenal has to be “Key Opinion Leaders”, or influencers as they’re more commonly known in the West. KOLs are widely used on Weibo and WeChat and are especially important for brands who are new to the Chinese market. Chinese KOLs are people who have large social media followings and […]

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Who is the Latest Big Name to Open a Weibo?

Clue No. 1: Australian American business magnate. Clue No. 2: First name is Keith and turned 84, this year in March. Clue No. 3:  Became Managing Director of Australia’s News Limited after he inherited from father in 1952. Did you guess who it was? It is the one and only, Rupert Murdoch. Currently standing at 80,111 followers, he […]

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Why is WeChat the Preferred Platform for Advertisers?

One of the most popular Chinese websites, Weibo has 212 million monthly active users. This number is up 36 percent every year, even though the other popular app, WeChat has similar features , it’s still not a competition to Weibo. Weibo’s mobile active users are making now up 85 percent of total MAUs (monthly active […]

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The 8 Dos and Don’ts of Multilingual Social Media Marketing

Média social, Mitjà de comunicació social, Media społecznościowe, 社会媒体:     “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” ‒Nelson Mandela   The global numbers of multilingual speakers are growing, with the number […]

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Digital Banking in China: What are Chinese consumers looking for?

Following China’s attempts to deregulate its financial market, the competition in the financial services sector continues to intensify. In such an environment, Internet and mobile finances are becoming increasingly important. There is an ever growing pressure on financial institutions to make use of Web and mobile technologies to appeal to new clients and expand their […]

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[Dao Data Science] An Introduction to JSON

A short introduction to JSON (JavaScript Object Notation), the most used data format in data science and web development is explored in this post, inspired by a newly published ebook [1]. The main purpose is to introduce JSON’s advantages, disadvantages and its future, as well as some relevant terms. JSON, HTTP, REST and IoT We start […]

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